Success Story

How to earn lakhs by aromatic plant farming

As we know wheat and rice farming does not give returns more than 30,000 per acre instead growing aromatic plants and herbs like Ateesh, kuth, kutki, karanja, kapikachhu, and shankhapushpi can give really good returns that can be four times of these crops. Aromatic herbs are in high demand in the industry associated with cosmetic and wellness. The farmers growing the same can earn not less than 30000 per acre if they emphasize on its farming. These plants are obtained by companies like Dabur, Himalaya, Natural Remedies, and Patanjali which can be contacted for selling purpose after processing as per the requirement. 

Talking to the CEO, Patanjali, Acharya Balakrishna, it was revealed that at present China is the major producer of these plants and India has a wide scope of earning through its farming. Top of the list is  Kutki, Shatavari, and chirayata. And Patanjali is helping farmers earn their profit by growing them on large scale. India has got lot of potentials to expand this business

Big players are getting more involved. In 2017-18, Dabur, under its Bio-Resources Development programme, saw an increase of 25% in area under cultivation of medicinal herbs —more than 5,000 acres across 19 states, involving 2,400 farmer families, according to Dabur India CSR head A. Sudhakar. Himalaya Drug Company works with over 800 farmers, covering over 3,500 acres. 

The farmers who are growing them are earning more than 3 lakhs per acre which is way ahead of the regular cultivation. The scope of cultivation is such wide that farmers can earn more than 60000 per acre if grown on assured demand. 

The success story of Vidya Karan, a farmer, in Sangla village in Himachal Pradesh’s Kinnaur district, has a multi-herb portfolio: ateesh, Rs 2.5-3 lakh per acre, rattan jot, Rs 1.15 lakh per acre, and karu, Rs 1.5-2 lakh per acre. He tells how growing these crops is advantageous over others as there is no need of regular spraying and watering the plants and fertilizer implementation is also low. He points to another big advantage that these crops give to growers.

“We don’t have to water the herbs too much or spray fertilizers on it,” he says. This has allowed farming in areas where even one crop a year was tough on account of poor rainfall. Dabur works with farmers to grow medicinal plants like shankhapushpi in Barmer, Rajasthan. 

Another story is of farmer from Jammu, Bharat Bhushan of Khellani village in Doda district. He is the pioneer in switching his farming from maize to lavender for his 2 acre plot nearly 20 years ago and presents a great success story in front of us. He is expanding his work by 10 acres by the end of November.  He reported that he planted crop for the first time in 2000 and earned four times that of maize which he was growing earlier. He is basically doing lavender farming which is processed for its oil, dry flowers and other value added products can be obtained out of them. 



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