The Cotton Corporation of India (CCI) on 26th February 2020 launched its own cotton brand ‘Hira’ in Mumbai. CCI felt the need for a brand to assure the consumers of a good & reliable quality input for spinning & further value addition.
CCI, being the single largest cotton trading company in the country (under the ministry of textiles), has taken numerous initiatives to improve the quality of Indian cotton. As a result of these initiatives, Cotton Corporation of India is providing cotton with better quality parameters in terms of less moisture, less trash & better grade than cotton available in the market.
Hira would assure its valuable consumers the best quality cotton with the benefits of minimal trash (below 1.7 percent); low moisture (below 8 percent); best grade (Rd 78 plus); optimal mic (3.8-4.2) & strength (29 g/tex plus), resulting in better realization of value. This will also help Indian cotton in obtaining international recognition by establishing a premium brand, CMD of CCI, Dr. P Alli Rani said.
Hira with absolute reliability. Hira is an acronym for ‘High in Reliable Attributes’, said Dr. Rani adding that she worked very hard to change the Indian quality parameters under procurement by Cotton Corporation of India and at present, it is the best quality at par with the international standards.
Suresh Kotak, Industry veteran said that the CCI was established to support farmers of India and to give quality & quantity to the textile industries.
President of CAI, Atul Ganatra said that government agencies such as CCI and Maharashtra Federation could procure 100 lakh plus bales under MSP operations this season & there is no doubt that the quality of CCI is very good. Now the trade & textile industry is waiting for a reasonable price of CCI’s sale that is yet to start.
