Events

Marketing & Branding Summit

Marketing & Branding Summit
Marketing & Branding Summit

The future of marketing will be more automated, predictive and AI driven – join us on a journey showcasing how digital technology can be used to provide consistent messaging, and learn how to gain advanced customer understanding and insights for a more personalised offering that attracts and retains a loyal customer base.

Marketers who take the time now to spark new ways of thinking and challenge the fundamental truths of the function — the role of customer centricity, the balance of brand and performance, investments in tech and talent — are those who will be the change agents rather than the reactors to change.

Despite tough economic times, marketers remain enthusiastic about technology. In 2022, technology spending will account for the largest proportion of marketing budgets compared with media, agencies, and in-house labor. CMOs remain bullish about technology heading into the next 12 months, with 68% expecting their investments to increase. And given their renewed focus on customer retention, it’s not surprising that marketing leaders are least likely to cut customer data platforms, mobile marketing platforms and digital commerce, even if there is a downturn.

With the above context and after the resounding success of previous editions, Confederation of Indian Industry (CII) is organizing 3rd Edition of the Marketing & Branding Summit from 1000 – 1400 hrs on 20th May 2022 over Virtual Mode.

Topics of Discussion:

  • Changing consumer behaviours post-pandemic and its impact on brands

  • Emerging, and changing distribution, models post pandemic, Ecommerce and emergence of D2C brands

  • How to drive growth in a post-pandemic scenario with soft demand in rural, patch demand in urban, rising inflation etc.

  • Capturing digital opportunities in building brands and driving sales growth 

  • Latest Trends in Marketing

  • Chief Marketing Officer (CMO) Marketing Strategies for 2022

  • Unearthing Opportunities in the Digital World

  • Companies strategies for today era

For Other Details, Please Contact:

Event Name: Marketing & Branding Summit
Website: https://cam.mycii.in/
Date: 20 May 2022

CII

Address: CMA Tower, A-2E, Sector 24, Noida, UP
Phone: 4345972-74/70
Email: lalit.bhatt@cii.in

More Events

Subscribe to our Newsletter. You choose the topics of your interest and we'll send you handpicked news and latest updates based on your choice.

Subscribe Newsletters