CASE Construction equipment, a brand of CNH Industrial has reinforced its distribution network in Bihar with the launch of a new dealership facility ‘Patliputra Earthmover Pvt. Ltd.’ near Didarganj in Patna.
Spread across 10,000 sq. ft., the new facility is the largest CASE India footprint in Bihar. Patliputra Earthmover will serve consumers across North Bihar with other branches at Darbhanga, Motihari, Muzaffarpur, Saharsa, Purnia, Bhagalpur and Begusarai.
CASE Construction at present has a strong and extensive network across the country through 74 dealers with over 250 touchpoints. With this launch, consumers will have the option to connect with the CASE brand across the state at 12 locations.
Country Manager – India, CNH Industrial, Raunak Varma said, “East India and specially Bihar is a strategically important area for us. Our products are highly regarded and have witnessed significant traction here. We are extremely pleased to partner with Patliputra Earthmover Pvt. Ltd. to intensify our retail network for our valued customers. With the opening of this new facility, we will be able to offer our best-in-class products and customer support to a larger audience and strengthen our presence in this region.”
Speaking at the inauguration, Kaushal Kishore Sharma of Patliputra Earthmover Pvt. Ltd said, “We are delighted to have partnered with the CASE brand to start a new facility in Patna. CASE is a global leader in the construction equipment industry and we look forward to serving our customers more efficiently across North Bihar. This facility will house CASE Construction’s wide range of construction equipment. As a dealer partner, it is our mission to preserve the brand values and develop the business by ensuring the availability of CASE brand equipment and spare parts for our customers in this region.”
The company since 1989 has consistently remained a market leader in the Vibratory Compactor division, being the only brand that has sold more than 12,000 units in India. It is also a leading player across other segments with over 28,000 Loader Backhoes and 400 Motor Graders sold in the nation.
