The goal of the orientation workshop was to empower local craftsmen and SHGs with chances for skill development and knowledge sharing, allowing them to harness the Flipkart marketplace to achieve online business growth. Madhubala, Co-Founder of Simplydesi, Dinanath Thakur, President of Saharkar Bharti, Swanpnil Joshi, Television Artist, and Rajneesh Kumar, SVP & Chief Corporate Affairs Officer of Flipkart Group attended the event.
The workshop organized in Nagpur endeavored to empower rural women artisans and SHGs to help them grow their businesses online. With a strong emphasis on providing comprehensive knowledge of Flipkart marketplace offerings, the workshop covered several important aspects, including product listing and ways to conduct business effectively online.
The workshop was attended by over 1000 rural women artisans and SHGs. To date, Flipkart has successfully trained and provided national market access to over 50,000 sellers from the state and over 100 sellers who fall under the Flipkart Samarth program, which includes individual artisans, NGOs, and SHGs as a part of the National Urban Livelihood Mission. This initiative has helped local artisans and rural women-led enterprises who benefit from the vibrant e-commerce marketplace to unlock new growth opportunities for their businesses.
Commenting on the event's success, Rajneesh Kumar, SVP & Chief Corporate Affairs Officer, Flipkart Group, said, “Flipkart is committed to supporting and creating value for artisans, MSMEs, SHGs, and women-led enterprises across India. We are thrilled with the encouraging response to today’s workshop. Through Flipkart Samarth, we aim to continue providing them with the knowledge, the tools, and the national market access they need to grow their businesses.”
Madhubala Ji, Co-Founder, Simplydesi, said, “At Simplydesi, we are dedicated to bringing the offerings of India’s cottage industries to a wider audience. The partnership with Flipkart has helped us empower local rural women artisans and self-help groups with the knowledge and resources to understand the fast-growing e-commerce industry and leverage it for business growth. We believe that by organizing such workshops, we can help them reach their full potential and showcase their unique and diverse offerings to the customers in India.”
Flipkart Samarth aims to create meaningful opportunities that empower millions of artisans, weavers, and micro-entrepreneurs across 28 states and help them achieve financial independence. The program is dedicated to helping underprivileged sections of society and supporting organizations that are committed to societal good. Since its launch in 2019, Flipkart Samarth has enabled pan-India market access for lakhs of ambitious entrepreneurs. Today the program supports and benefits over 1.5 million livelihoods across the country. Samarth has grown its seller entity base by 300% over the last year alone and has helped Samarth beneficiaries grow their businesses by as much as 300%.
This has been enabled through multiple strategic engagements with the State and Central ministries, departments and entities across India like the Ministry of Rural Development; Department of MSME Uttar Pradesh; Department of Industries Jharkhand, Uttarakhand; Industry of Commerce Department, Assam; Tamil Nadu MSME Department; and the Jammu & Kashmir Trade Promotion Organization.
Flipkart’s continuing efforts to bring more MSMEs into the e-commerce fold are aligned with the Indian government’s “Aatmanirbhar Bharat” vision. Flipkart aims to uplift and transform the livelihoods of local seller communities by providing them with access to over 450 million customers across the nation on its platform.
