Fertiliser major, Smartchem Technologies Limited, a 100 percent subsidiary of Deepak Fertilisers & Petrochemicals Corporation Limited, one of India’s top producers of Fertilisers and Industrial Chemicals, has announced its partnership with AgroStar, a leading agri-input e-commerce platform.
As digitalization is rapidly changing the way services and products are delivered to the customers, this joint venture will enable last-mile delivery of value-added, differentiated fertilisers directly to farmers’ doorsteps.
Currently, home delivery of fertilisers can be availed by farmers in Madhya Pradesh and Maharashtra and soon it will reach to other parts of the country.
President of Crop Nutrition Business, DFPCL Mahesh Girdhar said, "The new normal is all about focusing on obstacles and carving a way through them. The COVID-19 pandemic and low mobile data cost has accelerated the adoption of e-commerce platforms even in rural regions, and this trend is swiftly catching up in the agricultural space and the farmers now have access to diverse choices beyond the traditional services. Farmers will now have high-quality Mahadhan products home-delivered.”
He added that “We are happy to partner with AgroStar, India’s foremost AgTech start-up, we both share the mission of empowering farmers through improving their productivity and income”.
CEO and Co-Founder of AgroStar, Shardul Sheth said, “Getting access to good quality nutrients & knowing what to use when and how much is important for farmers to increase their yield and improve the quality of their output. We are excited to work together with Smartchem Technologies to enable broader and deeper penetration of their products across multiple states that we operate in.”
