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UPL Reaffirms its Commitment to the Betterment of the Farmer Community

UPL has been educating farmers for the last five years, on the appropriate storage of harvested grain. Farmers are made aware of the scientific methods of storing their grains with a live demonstration at their doorsteps.

Binita Kumari
UPL Reaffirms its Commitment to the Betterment of the Farmer Community
UPL Reaffirms its Commitment to the Betterment of the Farmer Community

Further demonstrating its commitment to the welfare of farmers, UPL has conducted various programs for the farmer’s safety and well-being. A pilot program in association with Bharat Serum Vaccine was organized to spread awareness around the effective management of Snake and Dog bites and protection against the same.

The pilot program was hosted in 4 villages, 2 each in Rajasthan and Uttar Pradesh. The company plans to replicate this in more villages and states soon. Furthermore, for sustainable development of these villages, UPL has introduced innovative methods for Carbon sequestration, Water saving, electricity-saving, cost-effective GAP, and mechanization of agriculture through drone technology.

Under the ambit of Dana Dana Keemti hai (Protect Grains; Every Grain is Precious) campaign, UPL has been educating farmers for the last five years, on the appropriate storage of harvested grain. Farmers are made aware of the scientific methods of storing their grains with a live demonstration at their doorsteps.  The campaign has been successfully running across India and international markets too.

Currently, 4046 active villages are reaping the benefits and by 2023 the company plans to serve 6000 villages with 12 lakh acres of land under the Pronutiva program.  Additionally, this initiative of UPL has led to consistent growth of the enrolled farmer numbers from 1.5 lacs in 2019-2020 to 2.2 lacs in 2021-2022 and aims to grow to 4 lacs by 2023.

Ashish Dobhal, Director, India Region - UPL, said, “At UPL, we are committed to the well-being and success of our core stakeholders, the farmers. By decreasing risk and enhancing farmers’ quality of life, we hope to work with farmers to create a resilient and sustainable farming ecosystem. Their prosperity and welfare are at the core of all our efforts. Following the success of the pilot programs in UPL villages, we plan to take it a step further and adopt 6000 villages by 2023, to benefit as many farmers as possible in the years ahead

Ranjitbhai Rudani, a farmer from Amreli, Gujrat said, “I started farming my groundnut field using the Pronutiva package under the guidance of UPL. It has been a great experience from crop establishment to harvest. I have seen double the yield in the Pronutiva treated acreage.”

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