With his swish makeover, a 60-year-old daily wage labourer from Kerala is ruling the internet. Mammikka, from Kerala's Kozhikode district, changed from his faded lungi and shirt to a suit and sunglasses while posing for a local brand.
Photographer Shareek Vayalil's photos from the photoshoot have gone viral online, with thousands of people congratulating the newly-minted model.
Shareek Vayalil, a photographer, is responsible for Mammikka's newfound fame. Shareek had previously taken a photo of Mammikka and posted it on his Facebook page, according to sources.
The photo went viral because the labourer resembled actor Vinayakan. Soon after, Shareek approached Mammikka and asked him to do modelling for his wedding suit company.
The 60-year-old had a makeover before the photoshoot, which was captured in a video that has been viewed by thousands of people on Instagram. Since last week, the video has received over 23,000 views.
According to the photographer, there is no one better to model for his company than Mammikka. Photos from the photoshoot show he wasn't mistaken. He is seen in the photos wearing a classic blazer and trousers and holding an iPad.
Many Instagram users reacted with fire emojis in the comments section, while others praised the laborer-turned-model for taking on a new role with grace.
As per sources, Mammikka has expressed an interest in modelling in addition to his regular job as a daily wager.
Mammikka now has an Instagram account where he posts photos of his makeover alongside his regular clothes. Simultaneously, these images are gaining a lot of attention on social media. He is pleased with his success and says he will continue modelling if he receives offers in addition to his regular job.
