The Ministry of Textiles is set to host the nation's largest-ever 'One Bharat Sari Walkathon' in Mumbai, the financial capital of India, on Sunday, December 10th, 2023. The event aims to celebrate the rich cultural heritage of handloom saris, foster unity in diversity, and promote the ‘Vocal for Local’ initiative, emphasizing the importance of traditional textiles.
More than 5000 women, including professionals, Bollywood and television personalities, sports figures, businesswomen, designers, influencers, housewives, and representatives from the music industry, will grace the occasion adorned in their distinctive traditional attire. The 'One Bharat Sari Walkathon' is a testament to India's cultural diversity and empowerment, echoing the spirit of 'Ek Bharat Shreshtha Bharat' - One India, the Best India.
The Mumbai Edition of the walkathon will be flagged off by the Minister of State for Textiles, Darshana Jardosh, and Member of Parliament - Lok Sabha, Poonam Mahajan. The event will take place at MMRDC Ground, Bandra Kurla Complex, Bandra East, Mumbai.
Smt. Jardosh highlighted the significance of the event in Mumbai, stating that the city's spirit of womanhood is deeply embedded in every facet of its existence. The walkathon's diverse participants, draped in saris representing various regional styles, will weave a beautiful tapestry of diversity, echoing the essence of Mumbai and adding cultural significance to the event. The 'One Bharat Sari Walkathon' blends economic, cultural, and regional elements to celebrate India's unity in diversity while promoting the enduring legacy of handloom craftsmanship.
Mahajan expressed her belief that the sari is not just a garment but a symbol of women's financial independence and freedom. She emphasized that the walkathon aims to unite women in support of the Indian textile industry and women empowerment. Participants, ranging from CEOs of multinational companies to indigenous Koli women from the Maharashtrian tribe, will walk the marathon draped in traditional saris, symbolizing unity through shared love for Indian culture and the dignity of labor.
The handloom sector, a symbol of India's rich cultural heritage, employs over 35 lakh individuals, particularly women. Handloom saris, with their traditional values and unique varieties like Paithani, Kotpad, Kota Doria, Tangail, Pochampally, Kancheepuram, and many others, attract global attention for their exclusive art, weaves, designs, and traditional motifs.
This event is expected to make a meaningful impact by fostering unity in diversity and supporting the timeless legacy of handloom craftsmanship.
